The Back of the Fence

Joe Cieplinski on Vimeo:

The video is chockfull of history nostalgia and quote-worthy lines. Some of my favorite lines are:

We’ve been combatting this with design. We’ve been entering into this battle and our only weapon has been design, “we can build a really awesome product”. But it’s not gonna do it. Design alone wasn’t enough to get Apple into the upper echelon of where it is. It’s not enough for us either.


We don’t design beautiful things hoping that people would notice. We design beautiful things knowing that they probably won’t.

If you’re into product development or design, if you’re part of a startup or just a coding enthusiast, you should watch this video.